by Bob Hatcher | May 16, 2019 | Behavioral Economics, SalesVP
If you like this post, say thanks by sharing on LinkedIn and tweet Follow (Third in a series of how behavioral economics affects the world of big-ticket, B2B selling. This article is adapted from the white paper Moneyball Selling available HERE. For a printable copy...
by Bob Hatcher | May 3, 2019 | Behavioral Economics, SalesVP
(First in a series of how behavioral economics affects the world of big-ticket, B2B selling. This article is adapted from the white paper Moneyball Selling available HERE. For a printable copy of this post click here. Did you know the PGA tour uses a system called...
by Bob Hatcher | May 2, 2019 | Behavioral Economics, SalesVP
(Second in a series of how behavioral economics affects the world of big-ticket, B2B selling. This article is adapted from the white paper Moneyball Selling available HERE. The first article on loss aversion and selling against the status quo is available HERE.For a...
