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  • Keynote topics to think about
  • Sales VPs. Are your people working on the wrong deals? How loss-aversion can point them down the wrong path.
  • How loss aversion affects PGA tour players. They make more putts from the same distance for par than for birdie. Implications for sales!
  • Hey sellers, are you as persuasive as you could be?
  • Three reasons why “Tell me about your business?” may be the worst sales question ever.

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