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Keynote topics to think about
Sales VPs. Are your people working on the wrong deals? How loss-aversion can point them down the wrong path.
How loss aversion affects PGA tour players. They make more putts from the same distance for par than for birdie. Implications for sales!
Hey sellers, are you as persuasive as you could be?
Three reasons why “Tell me about your business?” may be the worst sales question ever.
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